You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Recession.
ANA has found 71 results for you, in 368 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010
×

Citation

Besprosvan, K. (2010a, May 21). The evolved consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evolved-consumer


Research papers

A look to the global crisis in Latin America

The result of traditional research, ethnographic observation and neuro-marketing approaches, this presentation is based on a profound understanding of the Mexican experience in crises (beyond the economic crisis), parting from the theoretical...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Alicia Martín del Campo, Gloria Hidalgo
Company: Qualimerc S.C.
May 21, 2010
×

Citation

del Campo and Hidalgo (2010a, May 21). A look to the global crisis in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-look-to-the-global-crisis-in-latin-america


Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
×

Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Research papers

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way
Authors: Ineke van Meel, Jeroen Rietberg
Companies: Randstad Holding, Intellex Dynamic Reporting
September 22, 2009
×

Citation

van Meel and Rietberg (2009a, September 22). Information à la carte. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-la-carte


Research papers

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
×

Citation

Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/more-more-more


Research papers

Are communities an answer to the economic recession?

The fastest growing aspect of the Research 2.0 revolution is the use of online research communities. When these communities first burst on the scene, in 2006, the talk was all about collaboration, consultation, and ceding control. More recently the...

Catalogue: Congress 2009: Leading The Way
Author: Ray Poynter
September 22, 2009
×

Citation

Poynter, R. (2009a, September 22). Are communities an answer to the economic recession?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-communities-an-answer-to-the-economic-recession-


Research papers

The 'ANT' and the grasshopper

The effects of the economic downtown of 2009 in India, an emerging market, were comparatively muted, partly attributed to macro economic factors such as the governmental regulatory measures. But was there anything inherent in the Indian consumer...

Catalogue: Congress 2009: Leading The Way
Authors: Kalyan Karmakar, Ipsita Ghosh
Company: Nielsen
September 21, 2009
×

Citation

Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-ant-and-the-grasshopper


Research papers

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009
×

Citation

Cooper and Patterson (2009a, September 21). The impact of the economic crisis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-the-economic-crisis


Research papers

Launching innovations during economic slowdown

As innovation is the engine of growth, it is important to continuously invest. But during challenging economic times, we face difficult decisions as manufacturers: Should we continue to invest in innovation or save money? Should we cut production...

Catalogue: Congress 2009: Leading The Way
Authors: Marcin Penconek, Mark Gillespie
Company: Nielsen
September 21, 2009
×

Citation

Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown